Nick Selman

Hi, I'm Nick.

I'm fascinated by how things grow—companies, products, ideas, and people.

Professionally, I lead Growth at Shoplift, where I build experiments, teams, and systems that help ecommerce brands grow faster.

Outside of work, I'm usually researching my next trip, planning a dinner party, tinkering with AI, or disappearing down a rabbit hole on something that caught my attention.

This is where I share what I'm building, learning, and thinking about.